Webinar Recording

How to Recruit, Engage and Retain the Right Talent with Employer Branding

How do you pique the interest of amazing candidates - the type of talent you want to attract? What about the people you’ve already got and want to keep around?

The average applicant looks for information about your organization in over a half-dozen locations across multiple platforms. Will working with you provide the culture, environment, and sense of purpose they’re looking for in their next role?

People want to work with people who value and support what they value and support. Employer branding applies from the moment a potential recruit starts thinking about joining your organization through to and even after they leave. It’s about telling your story compellingly, consistently and convincingly. It’s about remaining true to that story, creating a culture around your mission, vision and values, and validating the image your present by how and what you do.

Webinar participants will learn:

  • What are the benefits of employer branding?
  • How can you use branding to win favor in the competitive talent market?
  • What branding strategies help to inspire and engage your people?

Learn how to use branding effectively. Become known as an employer of choice. John Fleischauer, Chief Operating Officer of Pivot + Edge, joins Norm Baillie-David, TalentMap’s Senior VP of Employee Engagement, to talk about the ways branding can fire up employee engagement and the kinds of strategies and tools best practice leaders are using to improve recruiting and retention.

Download the webinar slides

Norm Baillie-David, SVP of Engagement & Consulting at TalentMap

About Norm Baillie-David | SVP of Engagement, TalentMap

A recognized expert in workforce measurement and experiences, Norm Baillie-David, SVP of Engagement at TalentMap, works closely with clients to help them understand survey data to improve their workforce. Leveraging his research, strategy consulting, facilitation skills, and 30+ years of experience, Norm’s ability to tell a story with mounds of data give clients the needed direction and insight as to how to improve their workforce through a series of innovative workshops. Norm’s bilingualism and passion for workforce improvement have been a great asset in building and expanding TalentMap’s consulting business. When not en route to client meetings, Norm enjoys cooking, cycling, soccer, and getting his two teenage sons ready for life.

John Fleischauer | COO at Pivot and Edge

About John Fleischauer | Chief Operating Officer, Pivot + Edge

Regarded as one of the top talent acquisition professionals in Canada, John Fleischauer has proven himself to be a disruptive thought leader, TEDx speaker, and talent acquisition expert. As the Chief Operating Officer of Pivot + Edge, John helps growing organizations discover and amplify their employer brand, so they can consistently hire awesome people quickly while reducing their overall recruiting spend.

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