Should We Provide Incentive to Complete the Survey?
Employee Engagement Survey Response Rates
No, typically you don't need to provide an incentive for employees to respond to an engagement survey.
Employees likely want and welcome the opportunity to have a voice in how they are managed and do not need to be bribed to respond. Instead, the best practice is to focus on techniques which ensure high response rates.
The best ways to achieve a high response rate (greater that 75%) is:
- effective pre-survey communications
- strong project management and logistics
- a relevant questionnaire
- a clear commitment to welcoming and acting upon the results
However, depending on your organization's culture and if implemented correctly, contests and other incentives can be an effective tactic to build additional excitement around your employee survey. Examples include:
- Corporate Contests: Offering to enter everyone's name in a company draw - but ONLY if your survey response rate goal is reached. Enticing prizes might include tickets to sports and entertainment events, restaurant certificates, pizza lunches, and gift cards.
- Departmental Contests: Encourage healthy interdepartmental competition by offering a celebratory pizza lunch to the department with the highest percentage of responses at the end of the first week.
- Charitable Donations: Communicate to employees that the company will donate a certain amount of money for every completed survey received to a charity of their choice.
- Time Allowances: Allow employees to wrap up their work day 30 minutes ahead of time so they can complete the survey without interruption.
While these incentives work for some organizations, they're not for everyone and are not always necessary. Strong communications, planning, and a clear commitment to acting on survey results are the key to reaching your response rate goals.
Want to improve you employee survey response rates?
Webinar | Join the growing conversation around the importance of building an engaging management team that connects with your employees.
Webinar | For Mental Illness Awareness Week, CAMH joined TalentMap to discuss what HR leaders should consider when building a workplace mental health strategy.
Webinar | Absenteeism and general disengagement have long been associated with civil servants. Studies suggest they can be attributed to a litany of factors. Watch the webinar to learn more.
Webinar | How do you pique the interest of amazing candidates – the type of talent you want to attract? Watch the webinar to learn how employer branding feeds recruitment, engagement, and retention.
Webinar | Loss of workplace productivity results from employee health problems and/or personal issues like family illness or stress. Learn how to reduce presenteeism and absenteeism during TalentMap’s webinar.
Webinar | A well-executed employee recognition program is one piece of the foundation that creates long-lasting, sustainable engagement within organizations. TalentMap joins forces with Kudos to discuss recognition strategies and tools to boost engagement.
Handling Verbatim Comments in Your Engagement Survey: How to Walk the Tightrope Between Insight and Confidentiality
Webinar | Open-ended survey questions give organizations a deeper glimpse at how employees think. These verbatim comments are a goldmine of information. But how can confidentiality be assured?
Webinar | TalentMap’s Senior Consultant, David Ang, discusses what professional growth means to today’s employees who have vastly different work expectations due to technology advances and market demands.
Webinar | Higher education institutions have above average employee engagement challenges — even more so with safety considerations around gun violence and the #MeToo campaign. Watch the webinar recording to learn more about the state of employee engagement in higher education.
Webinar | Norm Baillie-David, SVP at TalentMap and Bea Boccalandro, President at VeraWorks, discuss how job purposing can heighten employee engagement, performance, and wellbeing.