How Often Should We Survey?
You see the benefit of employee surveys and you understand the added value of follow-up surveys but you are also aware that surveying too often has challenges of its own. Survey fatigue is a real thing and you need to ensure that you are getting genuine and engaged responses to your questionnaire. So, as you expect, we get the question 'how often should we survey' a lot. So here's our answer.
Conducting a follow-up pulse survey about 1 year after the initial employee feedback survey ensures that action plans are working. It also creates benchmarks against which to measure future successes. TalentMap recommends that a full engagement survey is completed every two years. Build the survey into your annual business planning, and continue a cycle of 'survey, analyze, take action, and repeat'.
Your organization would not consider operating without a defined budget, right? And it would not get far without its mission statement or projections for the next few years. We advise that you think of the employee engagement survey as similarly essential to how your organization operates.
Doing one survey is an effective way to identify areas where the organization can improve and take the pulse of employee engagement. By repeating the survey, the organization will be able to see if it’s improving on commitments, where it’s improving, and where it needs to direct attention. By monitoring trends and tapping into the opinions and ideas of employees, senior leaders can stay abreast of improvements, changes, and threats to engagement.
Of course, no two organizations are alike so this response is not a one size fits all. If you have questions about your employee surveys feel free to reach out!
Interested in learning more about actions you can take in your organization?
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