What Steps Do You Take To Customize Our Survey?

customize our survey

Before designing or implementing anything, you must first have a clear picture of what engagement looks like in your organization. This means carrying out internal, organizational research.

Focus Groups: Employee engagement is a two-way relationship. Focus groups can ensure that the survey answers questions that employees perceive as important. Employees may choose not to answer a survey that they perceive as a management investigation which ignores employee priorities. So we ask the question, "what do employees hope to achieve from the project?" We also find it useful to picture an engaged employee in the organization and consider what behaviors mark them out as being engaged? Focus groups are typically favored by companies that are new to engagement or have previously had a poor user experience with surveys, which has resulted in cynicism among employees. Focus groups provide a rich source of information to define engagement in the organization’s unique context and thus help greatly to improve employee feedback survey design and deployment.

Stakeholder Interviews: We typically carry out stakeholder interviews with senior managers when undertaking a new survey program to understand business issues and priorities. But it is also important to interview employees at other levels and in a variety of departments or locations. This will ensure that the employee population is adequately represented. These interviews can provide in-depth knowledge of business challenges employees face and make it possible to explore how survey data could assist in addressing those issues. The interviews also play an important role in gaining buy-in to the survey and to taking follow-up action and for sharing ownership of employee engagement so that is not just viewed as an HR initiative.

“We worked with a large engineering company and took a ‘bottom-up’ approach to gathering survey context. This meant carrying out facilitated employee focus groups to inform the redesign of the questionnaire. From this, we made changes to the questionnaire to reflect the greater buy-in and a validation of the engagement index. By running sessions across different sites, we were confident that all employee groups were represented and we added some site-specific questions." — Norm Baillie-David, Vice President, TalentMap

Interested in learning more about actions you can take in your organization?

Webinar Library

Helping Management Better Connect with Employees: The Importance of Connecting with People

By Norm Baillie-David | October 9, 2018

Webinar | Join the growing conversation around the importance of building an engaging management team that connects with your employees.

Building Healthy Workplaces: How to Create an Effective Mental Health Strategy

By Norm Baillie-David | September 7, 2018

Webinar | For Mental Illness Awareness Week, CAMH joined TalentMap to discuss what HR leaders should consider when building a workplace mental health strategy.

What Effective Employee Engagement Looks Like in Local Governments

By Natalie Verania | July 25, 2018

Webinar | Absenteeism and general disengagement have long been associated with civil servants. Studies suggest they can be attributed to a litany of factors. Watch the webinar to learn more.

How to Recruit, Engage, and Retain the Right Talent with Employer Branding

By Natalie Verania | July 11, 2018

Webinar | How do you pique the interest of amazing candidates – the type of talent you want to attract? Watch the webinar to learn how employer branding feeds recruitment, engagement, and retention.

How Employee Engagement Can Reduce Presenteeism and Absenteeism

By Norm Baillie-David | June 13, 2018

Webinar | Loss of workplace productivity results from employee health problems and/or personal issues like family illness or stress. Learn how to reduce presenteeism and absenteeism during TalentMap’s webinar.

Employee Recognition: How to Promote Praise and Influence Engagement in the Workplace

By Norm Baillie-David | May 11, 2018

Webinar | A well-executed employee recognition program is one piece of the foundation that creates long-lasting, sustainable engagement within organizations. TalentMap joins forces with Kudos to discuss recognition strategies and tools to boost engagement.

Handling Verbatim Comments in Your Engagement Survey: How to Walk the Tightrope Between Insight and Confidentiality

By Norm Baillie-David | May 4, 2018

Webinar | Open-ended survey questions give organizations a deeper glimpse at how employees think. These verbatim comments are a goldmine of information. But how can confidentiality be assured?

Redefining Professional Growth in a Re-Imagined Work World

By Norm Baillie-David | March 27, 2018

Webinar | TalentMap’s Senior Consultant, David Ang, discusses what professional growth means to today’s employees who have vastly different work expectations due to technology advances and market demands.

Employee Engagement in Higher Education: A Tough Lesson to Learn

By Norm Baillie-David | March 22, 2018

Webinar | Higher education institutions have above average employee engagement challenges — even more so with safety considerations around gun violence and the #MeToo campaign. Watch the webinar recording to learn more about the state of employee engagement in higher education.

Job Purposing and Employee Engagement: Crafting Meaningful Work for Employees

By Norm Baillie-David | February 12, 2018

Webinar | Norm Baillie-David, SVP at TalentMap and Bea Boccalandro, President at VeraWorks, discuss how job purposing can heighten employee engagement, performance, and wellbeing.

1 Comment on “What Steps Do You Take To Customize Our Survey?

  1. After the structure of our survey is in place, and our logic is working smoothly, we can focus on fine-tuning the appearance of our survey with design and display options. we can show or hide elements on the survey page.

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