Employee Engagement Benchmark Data

How Do You Compare? TalentMap's External Benchmark Data Gives Your Organization a Frame of Reference.

TalentMap’s benchmark database delivers insights to help HR professionals and executive leadership teams assess employee engagement achievements.


Since our start in 1998, we’ve conducted thousands of employee engagement survey projects and surveyed millions of employees. Working in partnership with public and private sector organizations of all sizes across North America, our deep understanding of methodologies and industry-specific expertise, alongside volumes of benchmark data accrued over the years, have become valued resources for organizations that value their people.

Benchmark Data

Industry Benchmark Composition

Internal benchmarks are often your best benchmarks, measuring changes from one survey to the next. What’s important, however, is that external benchmarks available from TalentMap broaden the focus beyond internal navel-gazing. They let you see everyone else’s performance – distinct from yours – so you can compare.


TalentMap's benchmark database gives you the insight to create effective action plans and make smart business decisions. We continuously update and refresh our database with the millions of employee survey responses received each year from organizations just like yours, among them:

internal and external employee engagement benchmarks
  • Associations & Not-for-Profit: Arthritis Society, Canadian Blood Services, Canadian Medical Association, Centre for Addiction and Mental Health, EORLA, Heart and Stroke Foundation, RECO, Right to Play International, Universities Canada
  • Energy, Oil & Gas, Mining: AngloGold, Badger Daylighting Ltd., Black Diamond, Capital Power, Caribbean Utilities Company, Enmax Corporation, EPCOR Utilities Inc., FortisBC Inc., SaskEnergy Inc., SaskPower
  • Financial Services: Affinity Credit Union, Alterna Savings, Canadian Direct Insurance Inc., Cayman National, Great-West Life Assurance Company, HOOPP, Insurance Bureau of Canada, MD Financial Management, Synergy Credit Union
  • Government/Agencies (local/municipal, state/provincial and federal): Alberta Gaming & Liquor Commission, Bank of Canada, Business Development Bank of Canada, Calgary Police Service, Canadian Council for the Arts, CBC, Central Park Conservancy, City of Kelowna, City of Kent, Washington, City of Marion, City of Winnipeg, Defence Construction Canada, Government of Alberta, Provincial Health Services Authority, Standards Council of Canada, Worksafe BC
  • Higher Education: Abu Dhabi University, Carleton University, Collingwood School Society, Kwantlen Polytechnic University, Loyalist College, MacEwan University, University of British Columbia, Upper Canada College
  • Hospitals and Healthcare: 3sHealth, Almonte General Hospital, CAREA Community Health Centre, Children's Hospital of Eastern Ontario (CHEO), Connect Hearing, Holland Bloorview Kids Rehabilitation Hospital, London Health Sciences Centre, Providence Health Care, Shock Trauma Air Rescue Society (STARS), Trillium Health Partners Foundation
  • Media & Technology: Canon Canada, CBC, Corus Entertainment Inc., OANDA Canada, PriceMetrix, SaskTel, Teranet
  • Professional Services: DST Consulting Engineers, Deloitte, Duncan Craig LLP, Engineers Canada, Nautilus International
  • Retail & Hospitality: Fountain Tires, McDonald's Restaurants, Nando's Chickenland West, Nature's Path Foods, NYRA Inc.
  • Transportation and Logistics: British Columbia Transit, Edmonton International Airport, KF Aerospace, The Calgary Airport Authority, West Wind Aviation Inc., Winnipeg James Armstrong Richardson International Airport Authority
  • Associations & Not-for-Profit
  • Energy, Oil & Gas, Mining
  • Financial Services
  • Government/Agencies (local/municipal, state/provincial and federal)
  • Higher Education
  • Hospitals and Healthcare
  • Media & Technology
  • Professional Services
  • Retail & Hospitality
  • Transportation and Logistics

Custom-Select Benchmark Options

To interpret your employee survey results correctly, you also want to consider them in the context of normative data that lets you compare yourself to similar organizations and competitors. We consult with you in advance of your survey to ensure you receive quality, up-to-date benchmark data relevant to your organization and measurement objectives. Benchmark data can be segmented based on your requirements. Options include:

Benchmarks by Sector

  • Public: Federal, Provincial or Municipal
  • Regulated Authorities: Agencies or Commissions
  • Private: Publicly Traded or Closely Held

Benchmarks by Organization Size

  • Small: <250 Employees
  • Medium: 250-999 Employees
  • Large: 1000+ Employees

Other Common Benchmarks

  • Job Type (e.g. Senior Manager, Manager, Front-line Staff)
  • Function (e.g. HR, IT, Clinical, Finance, and Marketing)
  • Geography: Country, City, Office or Branch Location

Selecting Credible Benchmark Data

Given that benchmarks are based on responses from individuals – not organizations – the sheer volume of responses from even one or two large enterprises will heavily weight benchmarks to reflect large organization sentiments. Not good if you’re a small, medium or even “large” organization with considerably fewer employees. In other words, whether a benchmark includes 50 or 500 organizations is irrelevant. What matters is peer size.

Credible, valid survey data

What matters even more is what the industry calls variance.

  • In simple terms, a benchmark of 50 organizations which all have very similar results will be more reliable than a benchmark of 500 with wildly different results (higher variance).
  • All TalentMap benchmarks have very low variation, which means they’re not very different from each other at all.
  • This allows for objective and realistic target setting (e.g. if your organization is at 70% engagement and the benchmark of your peers is 75%, then your organization might want to consider enacting strategies to get to 75% and beyond).

Gain years of experience and expertise by partnering with TalentMap. To learn more about TalentMap’s employee engagement benchmarks, book a discovery call with an employee engagement specialist today.

We liked the instrument; it was an easy-to-use online tool. City leaders were very impressed with the summary presentation. Overall, it was exceptional value for money. TalentMap is good if not better than larger, higher-profile competitors. We were impressed with the quality of service from start to finish.

Gerard Saretsky | Manager of Organization Development, City of Medicine Hat

The straightforward nature of the easily understood questions that allow for benchmark comparisons against organizations of similar size and industry, along with the professional support from staff have made our first experience with an externally-led survey very, very successful. I’ve been impressed by both TalentMap’s scientific and people-focused approach to employee engagement which has made it easy for us to connect issues and prioritize the actions we’ll take for ongoing improvement. We’re now on step 7 of TalentMap’s 7-Step Process for Ensuring Success and the entire staff of the City of Kent is working together to make our collective future even brighter than previously thought possible!

Marty Fisher | Director of Human Resources, City of Kent Washington

We used TalentMap to deploy our employee engagement survey and the entire process from beginning to end was seamless. We couldn't have asked for better support. Our project coordinator answered all of our questions in a timely manner and helped us to setup and deploy the survey within a surprisingly short time frame. The reporting tools that we had access to during the survey allowed us to provide in-depth updates at the executive level. Our summary presentations to interpret survey results were informative and easily digestible, which in turn made our job easier to interpret results to the entire organization. We would definitely recommend TalentMap to any organization seeking professional services with employee engagement matters!

Cynthia Walters | Independent Consultant, Christian Children's Fund of Canada

This is now our 3rd year using TalentMap as our solution for Employee Engagement Surveys. The team at TalentMap is terrific from beginning to end and the project management team have always ensured that we feel supported both during and after the implementation process. The insights and analytics that the surveys have provided our organization are invaluable and have helped shape our engagement initiatives going forward.

Daniel Copeland | Senior Manager of Human Resources, Community Trust

Our employee engagement survey experience with TalentMap was excellent from start to finish. The software user experience was seamless and we felt very supported throughout the project. TalentMap’s team ensured that the project kept moving and that our questions were answered promptly.

Louise MacLean | Director of Human Resources, Mount Pleasant Group of Cemeteries