Benchmark Norms


To enable our clients to make insightful benchmark comparisons, TalentMap maintains a continually updated and robust normative database of client survey data from some of the world’s top brands. In all of our reports, from CEO to line manager, we display the normative comparison data that will best help the leader interpret their results.




Over one million survey responses from employees around the world are added to our database each year. Our benchmark currently includes over 1000 organizations, grouped into 10 sectors. We also can customize our benchmark based on other demographics such as Size, Location, Function, Level of Management, Union Affiliation,  Tenure, and others.


Selected Examples of the Clients in Our Benchmark by Industry:

  • Financial Services: Great West Life, Business Development Bank, Canadian Western Bank, MD Financial, AIMCO
  • Hospitals and Healthcare: St. Joseph Health Systems, AHS, Hotel Dieu Grace Hospital, Holland Bloorview
  • Community Health Centers: London, West Elgin, Guelph, Rexdale, Langs, South Riverdale
  • Media & Technology: Corus, CBC, Geosoft, PriceMetrix, Moneris, Oanda, Moneris
  • Government: City of Edmonton, Election Canada, Defence Construction Canada, City of Kelowna
  • Energy, Oil & Gas, Mining: AngloGold, Sherritt, Cougar Drilling, Black Diamond, Capital Power, Fortis
  • Association & Nonprofits: Arthritis Society, Heart and Stroke,  TSSA, Universities Canada, CCF Canada
  • Professional Services: Stantec, DST Consulting, Duncan Craig, Engineers Canada, Deloitte
  • Higher Education: Athabasca University, Carleton University, Kwantlen University, Abu Dhabi University, Cambrian College, CDI College, Reeves College, University West
  • Transportation and Logistics: Canada Post, Erb Transport, Purolator Courier, ATS Transport

Major Benchmarks by Sector

  • Public (Federal, Provincial, Municipal)
  • Regulated Authorities (Agencies, Commissions)
  • Private (Publicly Traded, Closely Held)

Major Benchmarks by Industry

  • Over 300 Hospitals and Health Providers
  • Over 100 Nonprofit Organizations
  • Over 75 Engineering and Technology Firms
  • Over 50 Finance / Insurance Firms
  • Over 25 Oil & Gas Services Firms
  • And other niche benchmarks

Other Common Benchmarks 

  • Job Type (e.g., Senior Manager, Manager, Front-line Staff)
  • Function (e.g., HR, IT, Clinical, Finance, and Marketing)
  • Geography (Country, City, Office or Branch Location)
  • Union vs. Nonunion, For-Profit vs. Nonprofit, Urban vs. Rural

Make the Most of Our Deep Expertise

Our industry-leading database is the result of  close to two decades of survey experience with the world’s most successful organizations. Our knowledge and experience in such a wide range of industry sectors are clear advantages when helping you interpret and understand your survey scores.